Senior CRM Marketing Manager

We’re seeking a Senior Lifecycle Customer Specialist to drive customer engagement and lifecycle strategies!

In this role, you’ll manage the CRM strategy from lifecycle management to retention, optimize user conversion through funnel analysis, and lead product marketing initiatives. If you’re passionate about turning insights into impactful campaigns, managing cross-functional projects, and staying ahead in a competitive market landscape, we’d love to have you on board!

Responsibilities:

• Develop and manage CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
• Manage customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels
• Project Management: take charge of product marketing projects, ensuring their successful execution, from concept to completion, within set timelines and objectives
• User funnel analysis and conversion optimization: analyze the user funnel to identify bottlenecks and areas for improvement
• Running experiments to test hypotheses and bring analytical rigor to campaigns for informing the go-to-market strategy
• Conduct research on markets, competitors, and users to understand customer needs, pain points, trends, and competitive offerings/pricing.
• Lead the product marketing workflow and be responsible for all external communications around the product, such as feature release campaigns.
• Collaborate with product, marketing, sales, copyediting, and design teams to create campaigns tailored to different audience segments.

Qualifications:

• Senior level experience in a CRM & Product Marketing role with strong focus on strategy and ‘get it done’ mindset
• Knowledge of customer base segmentation and analysis methods, with corresponding experience
• Experience working with product metrics and product analytics, building CJM and delivering the insights out of it
• Tech-savvy: familiarity with marketing automation tools, data analytics, and CRM software is a plus
• Preference for experience in both B2B and B2C product growth or consumer marketing, ideally within a fast-paced, hyper-growth global tech company
• Excellent verbal and written communication skills and strive to have a customer-first mindset Independent, self-starter that thrives on taking initiative without direct supervision
• Team Player: collaborative and able to work effectively with cross-functional teams to achieve common goals

Conditions & Benefits:

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount