Regional User Acquisition Manager

The Digital Team is in search of an experienced Regional User Acquisition Manager!

Responsibilities:

• Creating an overall user acquisition strategy
• Media planning for digital channels within the budget to achieve optimal results
• Real-time budget and KPI adjustments based on current performance, inputs from GTM, BDM, the Digital team, market conditions, etc.
• Meeting digital targets for the region: NU Paid, CAC Paid / CPR
• Generating hypotheses and launching tests based on regional challenges and pain points
• Testing new traffic sources
• Acting as the entry point for marketing and business regarding ASO, SEM, and SEO
• Aggregating and identifying insights from creative materials
• Developing briefs and requirements for new creative assets
• Communicating with the GTM team and the business, preparing reports and presentations
• Conducting market and competitor analysis.
• Setting tasks for analytics

Requirements:

• Knowledge of attribution on advertising platforms and MMP/GA for both web and app, distinguishing between new and returning users in the context of new data privacy policies
• Experience with advertising platforms (Google, Facebook, TikTok, Moloco, etc.)
• Ability to analyze data in formats like LTV, Activity, Cohort, etc., using tools like Appsflyer, Tableau, GA, Google Spreadsheets, and more
• Experience working with iOS post version 14.5
• Understanding of concepts such as incrementality, retargeting, user segmentation, and how to work with them
• Ability to set up and analyze A/B tests
• Basic knowledge of ASO is a plus
• The knowledge of the English language at a B2 level

We offer:

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
• Fitness club membership discount