Product Marketing Manager/Менеджер по продуктовому маркетингу

Pushwoosh is a leading omnichannel customer engagement platform that enables 250+ large businesses and 80K+ small businesses to send automated marketing communications across mobile and web. Our customers span industries and regions, with a strong presence in Europe, North America, the Middle East, and South Africa.

We are looking for a driven Product Marketing Manager to lead growth and adoption initiatives for our mature product. You will own cross-functional projects spanning onboarding, customer education, and in-product communication.

Key responsibilities:

• Drive key product metrics:

  1. Conversion to purchase;
  2. Onboarding goal completion (=project configuration);
  3. Product adoption (depth of usage and expansion to more features/channels, e.g., encouraging users to adopt in-app messages alongside push notifications; new features adoption);

• Lead strategic initiatives:

  1. Onboarding: Improve the "Get started" experience within the product;
  2. User education: Create and manage tutorial videos (produce simple screencasts in-house; outsource more complex storytelling and motion design);
  3. Product-led content: Create and promote templates (e.g., in-app messages and emails) that attract organic traffic and boost adoption (proven impact!);
  4. New positioning rollout: Contribute to landing page updates and ensure consistent messaging across all channels;​​​​​​​​​​​​​​

What we expect from you:

• 3 years of experience in B2B product marketing for martech/SaaS companies;

• Proven ability to work with a cross-channel approach (web content, email, social media, in-product communication);

• Strong analytical skills: Confident in choosing the right tools and metrics, analyzing data, and generating actionable insights (not just collecting data);

• Excellent written and spoken English—you’ll be contributing to product messaging and user-facing content;

• Self-motivation: You take initiative and don’t wait for micromanagement;

• (Bonus) Previous experience in content creation may help you in this role;

What we offer:

• Fully remote position in a stable IT company;

• Competitive salary in USD and benefits;

• Work on your terms with no micromanaging or rigid 9-to-6 schedule;

• A results-oriented culture that fosters collaboration, growth, and creativity while offering the support necessary for success;