Mellow (by Solar Staff) is a global fintech company that helps businesses build and manage talent pools of freelancers, contractors, and contingent workers.
We are looking for a highly skilled Senior B2B Product Marketing Manager to drive global product growth, attract new clients, and increase revenue!
Responsibilities
Drive global product growth by acquiring new clients and increasing revenue;
Develop and execute product strategy, including positioning, value proposition, and go-to-market plans for new launches;
Analyze competitors, market trends, and customer needs to identify growth opportunities;
Create and optimize website content, marketing materials, and lead-generation assets to attract and convert customers;
Plan and execute multichannel marketing campaigns to drive lead generation and customer engagement;
Work closely with cross-functional teams (design, data, brand, product, sales, and customer success) to develop impactful messaging and achieve business objectives;
Monitor key performance metrics (conversion rates, CAC, retention, etc.) and optimize marketing efforts accordingly.
Requirements
4+ years of experience in B2B product marketing within Fintech, HR-Tech, or complex SaaS solutions;
Proven ability to drive measurable business impact (e.g., revenue growth, improved conversion rates, increased engagement);
Hands-on experience in product launches, content strategy, and marketing asset development;
Strong analytical mindset with the ability to translate data into actionable insights.
Practical experience with key B2B marketing tools and platforms (e.g., HubSpot, Google Analytics, LinkedIn Ads etc;
Excellent communication and storytelling skills;
English proficiency at C1 level or higher; knowledge of a second language is a plus.
We offer
Тбилиси
Не указана
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