Retention & VIP Analyst

About the Company

42 Gaming Group is a rapidly growing international gaming operator working in regulated markets with local licenses. We are specialize in the B2C segment. Our operations in Greece have been running successfully for over 3 years, and we continue to actively develop across multiple European markets.

We are expanding our product team and looking for an experienced Product Manager to take ownership of our operations in Serbia and Greece - two fragmented markets with rapid evolution and constant need for deep context, user-centric thinking, and cross-functional coordination.

​​​​​​​Responsibilities

• Analyze CRM campaigns, generate insights, suggest improvements

• Segment users and identify churn-risk and reactivation potential

• Track VIP player behavior and forecast potential drop-offs

• Build dashboards and campaign reporting (Power BI)

• Validate event data and segment triggers (Kafka or other event pipelines)

• Align retention segmentation with traffic source attribution

• Support bonus performance tracking and ROI evaluation

Requirements

• Experience in the iGaming or bonus-heavy digital product space

• Strong SQL skills and ability to work with large behavioral datasets

• Hands-on experience traffic attribution (Keitaro)

• Hands-on experience CRM automation (Customer.io or similar)

• Familiarity with campaign targeting, triggered journeys, and segment logic

• Confident working with dashboards and event data (Power BI or similar)

• Understanding of streaming/event-based architectures (e.g., Kafka, Segment)

• Fluent English and ability to translate insights into action

Would be a plus

• Experience working with VIP player programs and manual reward logic

• Familiarity with churn prediction, reactivation modeling, and retention scoring

• Experience coordinating across CRM, marketing, and VIP operations

What We Offer

• Remote work opportunity

• Private health insurance

• 4 paid sick days and one additional 1 day off per calendar year

• Compensation for sports activities

• Free online English lessons with a native speaker

• A generous employee referral program

• High level of autonomy and decision-making authority

• Opportunity to work with international cross-functional teams

• Direct impact on business results and strategic initiatives