E-comm Traffic Manager
E-comm Traffic Manager
Алматы, проспект Достык, 210
Метро: АбаяОписание вакансии
Responsibilities:
Посмотреть контакты работодателя
- Digital Advertising Management (End-to-End);
- Full-cycle management of paid advertising for: e-commerce website, marketplaces;
- Control of all stages: planning → launch → optimization → scaling → reporting;
- Setting up tools to increase traffic on the website and marketplaces;
- Channels and Advertising Platforms Website (D2C)Meta Ads (Facebook / Instagram)Google Ads (Search, Display, Shopping, Performance Max)YouTube / TikTok Ads;
- Retargeting (site visitors, cart abandoners) Sales Funnel ManagementAnalysis and optimization of the entire funnel:impressions → clicks → PDP → add to cart → purchase;
- Optimization of: website landing pages marketplace product pages;
- Monitoring the impact of advertising on: conversion rate;
- Audiences and Segmentation;
- Creation and testing of: cold / warm / hot audiences look alike audiences (based on orders)retargeting (view, cart, purchase)A/B Testing creatives offers CTAs Analytics and Performance Monitoring;
- Working with analytics tools:GA4ad platforms BI / ExcelKey metrics: ROASCPA / CPO - to check revenue from AdsOrdersShare of Paid Traffic.
- Experience as an e-commerce Traffic Manager;
- English proficiency is preferred. English can be used as working language;
- Be good at teamwork, cross-departmental communication skills and project management.
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Work in a successful international company with employment under the Labor Code of the Republic of Kazakhstan.
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Competitive salary.
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Friendly team.
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Corporate mobile communications.
Адрес
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