Head of Marketing (E‑commerce, Jewelry Brand)

Head of Marketing (E‑commerce, Jewelry Brand)

Role Overview

We're looking for a strategic, data‑driven Head of Marketing to lead and scale the marketing function for a fast‑growing jewelry e‑commerce brand with a strong aesthetic identity and a loyal international audience.

A key focus of this role is driving growth and strengthening our market presence in the US and UK, where the brand already has traction and significant expansion potential.

This position blends performance marketing, brand development, analytics, and team leadership. You will own long‑term marketing strategy, acquisition and growth channels, and manage a distributed international team. The role requires both strategic ownership and a hands‑on mindset when validating hypotheses or launching new initiatives.

Key Responsibilities

Strategy & Growth:

• Develop and own the overall marketing strategy together with the Founder.

• Lead the development and scaling of the business in the US and UK markets, adapting positioning, channels, and messaging to local audiences.

• Select, prioritize, and justify marketing channels based on business goals.

• Balance performance growth with brand integrity.

• Adapt channels to niche, non–mass‑market audiences typical for jewelry and lifestyle brands.

• Analyze market trends, competitors, and customer behavior in the US and UK.

Lead Generation & Performance:

• Own lead generation strategy across paid, organic, and social channels.

• Scale paid acquisition without degrading brand perception.

• Collaborate with performance and SEO agencies: task‑setting, oversight, interpretation.

• Optimize the Lead → Sale funnel with a focus on lead quality.

• Adjust scaling when CPL, CAC, or conversion quality declines.

Website, UX & CRO:

• Treat the website as a core sales and lead‑generation asset.

• Collaborate closely with WEB and UX teams.

• Build UX/CRO hypotheses based on analytics and user behavior.

• Run short‑cycle A/B tests with clear success criteria.

Social Media & Content:

• Own SMM strategy end‑to‑end.

• Deep understanding of Instagram as both a sales and brand channel for jewelry.

• Strong understanding of TikTok mechanics and content formats.

• Connect content directly to leads and sales.

• Test messages, offers, and creative formats.

Nice to know: Pinterest, Reddit, Discord, influence & community marketing.

Analytics & Decision‑Making:

• Use analytics as a growth management tool, not reporting.

• Work with CPL, CAC, conversion rates, and funnel metrics.

• Interpret data at a business‑decision level.

• Prepare insights and present conclusions to the Founder.

Leadership & Management:

• Build and manage internal and external marketing teams.

• Lead distributed and international teams.

• Manage budgets, priorities, and timelines.

Hands‑on When Needed:

• Step in when necessary to launch or validate hypotheses (without slipping into full‑time operations).

Candidate Requirements

• 3–5 years of experience as a Head of Marketing in e‑commerce, including managing both in‑house and remote teams. Experience working with the US and UK markets is mandatory.

• Deep expertise in lead generation and experience working with niche, non–mass‑market brands (lifestyle, design, fashion — strong advantage).

• Hard Skills:

  • Performance marketing across paid channels

  • SMM strategy and execution

  • Analytics with a focus on data interpretation and decision‑making, not just reporting

  • Web analytics and understanding of user behavior

• Soft Skills:

  • Proactivity and strong ownership

  • Strategic and analytical thinking

  • High independence and emotional resilience

  • Clear written communication and comfort with async workflows

• Languages: Russian — fluent; English — B2/C1.

Communication Style

• Preference for written, async communication.

• Clear, structured written thinking.

Location & Format

• Fully remote or office‑based in Valencia, Spain.

• 3–4 hours of timezone overlap required.

• Occasional workations for team alignment and bonding.