Crm specialist

We are looking for a CRM Manager to drive customer engagement and retention through data-driven strategies and campaigns. The role works closely with cross-functional teams to ensure a customer-centric approach.

Responsibilities

• Develop and implement CRM strategy aligned with business goals.
• Manage CRM systems (MCM, Adobe, MMS), ensure data quality and integrations.
• Analyze customer data, report on KPIs, and turn insights into actions.
• Plan and optimize multi-channel campaigns (email, SMS, app push, in-app).
• Design loyalty programs and retention initiatives.
• Collaborate with marketing, sales, and operations.

Requirements

• Strong analytical and communication skills.
• Experience with CRM platforms and marketing automation tools.
• Knowledge of customer segmentation and lifecycle marketing.
• Project management skills; experience in retail/e-commerce is a plus.