Cluster Manager Expert, Kazakhstan

About the job

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

In this role you will...

• Understand expert local insights and key barriers of Haleon brands advocacy.
• Understand competitive activities and their impact on expert advocacy in Cluster.
• Define top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs
• Define of the most effective connection channels with defined HCPs targets. Close co-operation with Marketing, Sales and F2F Expert Engagement team, including (and not limited to): face to face, digital, conferences, events
• Closely co-operate with CEE Expert Lead to understand key global/ CEE learnings.
• Understand objectives and content of globally and CEE developed toolkits. Understand opportunities and challenges with using those locally.
• Adapt global/ CEE toolkits to local needs.
• Where required, deliver local expert marketing toolkits, if global/ CEE ones do not meet specific local requirements.
• Oversee and constantly optimize the expert budget and budget phasing for the country/cluster.
• Participate at F2F Expert Engagement briefings and seeks constant feedbacks and understanding of local expert insights
• Participate in Export Markets Business Reviews and collaborates with marketing teams/ BU to identify and approve mitigating actions to deliver Brand/Brands financial commitments.
• Effectively influence a number of stakeholders to ensure buy-in to recommended strategies and plans
• Engage and energizes internal and external stakeholders on the Expert strategy and marketing plans for a the cluster
• Build powerful relationships with Marketing, Medical and CEE Marketing Team
  

Why you?

• University Degree preferably in Healthcare or Life Sciences
• Fluent English, Russian (east Cluster only)
• Minimum 8 years of experience in expert marketing or marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans
• Experience in cross-functional cooperation with commercial, marketing functions
• Knowledge of expert trends and solutions on the BU level and cluster/country level
• Experience managing and cooperating with agencies and vendors
• Proven track record of influencing senior stakeholders in an organization.
• Proven track record in matrix organization
• Proven track record of problem solving
• Strong relationships building
• Being bold in moving things forward, pragmatic in turning data into actions, brings outside in
• Strong commercial and financial acumen
• Results driven, resilience, problem solving and decision making