Consumer Marketing Specialist

(Consumer Program Operations in the Traditional FMCG Segment)

About the company
KT&G is the fifth largest tobacco company in the world with independent brands and manufacturing facilities.
KT&G Global TAS is the representative office of KT&G in Uzbekistan, which manages the product portfolio and marketing activities in the local market.
We work on the model of traditional FMCG, with a focus on customer engagement programs and field execution.

Main Responsibilities

1. Informing consumers in retail outlets

• Organization and control of field activities aimed at providing information on product characteristics
• Training, coordination and supervision of the work of field staff together with external agencies
• Quality control of operations and compliance with internal standards

2. Consumer Engagement Assessment Programs

• Implementation of a mystery shopping program to evaluate the performance of retail outlets
• Analysis of compliance with actions according to predefined criteria, provision of reports and recommendations
• Proposal of measures to improve the quality of interaction

3. Managing a Consumer Survey Platform

• Conducting satisfaction surveys and product feedback through the Telegram platform
• Managing engagement metrics, monitoring research conduct, transferring data to relevant departments

4. Performance tracking and reporting

• Keeping records of key indicators (efficiency, costs, impact on sales)
• Analyze and align results with target KPIs
• Preparation of analytical reports and proposals for improvement

✅ Requirements

• Interest in traditional FMCG and consumer interaction programs at the point of sale
• Ability to manage agencies and organize field processes
• A systematic approach to working with data and reporting
• Required knowledge of English (business communication and reporting)
• Responsibility, initiative, ability to work in a team
• Candidates focused on digital marketing or social media work do not fit the profile of this position

• Candidate preferences

• Ready to work in an intense environment with the ability to grow rapidly
• Interest in practical experience in FMCG field and consumer programs
• High personal responsibility and honesty
• Desire to develop in the direction of brand marketing or communications