Content Specialist/ Copywriter

PSA Inc. (Professional Software Associates) is a globally recognized American engineering firm with over 30 years of success, powering major US and European businesses with cutting-edge Rail Intelligence Systems and Enterprise IoT solutions.

We're currently energizing our market strategy and strengthening our team, and we have an exciting opportunity for a Content Marketing Specialist.

If you're a wordsmith with a knack for transforming complex technical concepts into clear, compelling, and engaging content, we want to hear from you.

As a Content Specialist / Copywriter, you'll play a crucial role in shaping our brand voice and communicating the value of our cutting-edge IoT, AI, and engineering solutions to a global audience. You'll work closely with technical experts, marketing strategists, and sales teams to produce content that resonates with our target customers and drives business growth.

What You'll Do:

• Develop and write engaging marketing copy for a variety of channels, including our website, sales decks, brochures, case studies, whitepapers, social media, and email campaigns.

• Translate complex technical information about IoT solutions, AI at the edge, railway technology, and embedded systems into clear, benefit-driven narratives for diverse audiences.

• Collaborate with subject matter experts to understand product features, technical specifications, and industry trends, ensuring accuracy and relevance in all content.

• Maintain brand consistency in tone, style, and messaging across all communications.

• Conduct research to identify industry trends, competitor activities, and customer pain points to inform content strategy.

• Optimize content for SEO to improve organic search visibility and drive traffic.

• Edit and proofread content to ensure high quality, accuracy, and adherence to brand guidelines.

• Contribute to content strategy development and identify new opportunities for content creation.

What We're Looking For

• Exceptional command of the English language, with impeccable grammar, spelling, and punctuation.

• Ability to communicate fluently and confidently in English on a daily basis, engaging with native English-speaking American management and colleagues.

• Proven experience as a Copywriter, Content Specialist, or similar role, preferably in the B2B technology, industrial, IoT, or engineering sectors.

• Ability to understand and simplify complex technical concepts for various audiences.

• Strong portfolio demonstrating diverse content types and successful campaigns.

• Experience with SEO principles and content optimization.

• Self-motivated, organized, and able to manage multiple projects and deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills to collaborate effectively with internal teams.

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field is preferred.

Ready to help us tell our story? Apply today by submitting your CV in English and a portfolio of your work!