Head of CRM/Retention - Gambling

We are part of an international holding company that has been working in iGaming for over 10 years and is one of the market leaders with an amazing experience. Over the years, we have formed an excellent team that works as a single entity and which you can join. Working in various markets, we have learned to adapt to the needs of everyone, which reflects our desire for development. Our team members speak different languages, but in this diversity we always understand and appreciate everyone, because we do a common cause.

Responsibilities:

• Build and manage a dynamic CRM department, including a team to launch complex campaigns, a CRM technical manager, a copywriter, and a designer.
• Launch the planning and management process for campaigns, turning your ideas into reality!
• Reactivate and segment customers to ensure everyone gets exactly what they need.
• Implement and develop customer communication channels: email, in-app, and web-push. Your messages should be heard!
• Develop and implement retention and reactivation strategies for multilingual products across different countries. A global audience is waiting!
• Create reports on key business metrics, so everyone can see your successes.
• Manage both external and internal processes within the retention department. We love order and organization!
• Plan, launch, and analyze promotions and automated communication flows. Your campaigns will be a hit!
• Support and improve the CRM department’s automated processes, ensuring everything runs like clockwork.
• Develop product requirements to make our product even better.
• Manage the budget and find optimal solutions.

Requirements:

• At least 4 years of experience in a leadership role in CRM, Retention, or Loyalty. You know how to work with customers!
• Knowledge of CRM and CDP tools such as Customer.io, Salesforce, and Hubspot. Tools are your best friends!
• Strong analytical skills and experience creating reports on key business metrics. Data is your passion!
• Experience with BI tools like PowerBI. You love numbers and analyzing them!
• Experience in developing and implementing KPI motivation systems. You know how to inspire your team!
• Project management and team leadership skills to guide everyone toward a common goal.
• English proficiency of at least B2. Ready to communicate with an international audience!

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic team in a fast-growing industry.
• Exciting challenges and opportunities for professional growth and advancement.
• Fun and vibrant work environment with regular team events and perks.
• The opportunity to attend professional events and conferences.

Join our team and contribute to creating a unique experience for our customers!