Market Research Manager

Responsibilities:

Provide high-quality market research, insights and recommendations in order to enable Marketing strategy development;

Launch excellence and Drive Marketing strategy execution;

Use innovative research methods, including the usage of AI, to reveal new market insights;

Improve branding, get insights into product features;

Drive primary market research including customer loyalty studies, concept tests, customer preferences studies, patient journey studies, etc. to generate valuable insights;

Manage the agencies performing market research in efficient way (from tender stage to results presentation/work-shops);

Measure the effectiveness of marketing and level of execution;

Identify barriers and explore new opportunities;

Develop a transparent approach to planning models based on assumptions and inputs from all relevant departments (Market Access, Medical, Marketing, Commercial);

Contribute to development of patient;

Analyze market data, including IQVIA tenders data and prescription data;

Improve Business Plan, Long and Short Range Plan excellence in figures;

Contribute to strategic and operational business planning cycle;

Develop market research strategy and annual plans;

Control the market research budget.

Requirements:

Education

Economics/stats/finance/pharmaceutical/medical/marketing

Experience

1+ years of Market research or Business Intelligence experience in the pharmaceutical area;

Experience in market and product performance analysis;

Experience of working in cross-functional teams.

Knowledge

Basics of primary and secondary market research methods and market analysis techniques;

Fluent Excel and PowerPoint user;

Advanced data analysis methods and tools, competitive intelligence knowledge, IQVIA database experience are all advantages

Presentational skills;

English level – intermediate.