Customer Growth & Product Marketing Manager

Exely is a global IT company specialising in online solutions and websites for hotel industry. We help hoteliers increase their direct sales and automate operations. With a client base of over 5000 properties from 56 countries, ranging from small hotels to large resorts, we are committed to delivering exceptional customer service and support. Our distributed team works from 20 countries in APAC and EMEA regions and speaks 35+ languages providing an exceptional possibility to share global exchange experience.

Job in a nutshell

Your mission is to help hotels grow their direct online revenue using our products (booking engine, hotel website) and by launching marketing initiatives that increase profitability and customer retention.

The role covers three key areas.

1. Product campaigns and communications

• Develop go‑to‑market strategies for new products and features: audience and segment analysis, value proposition development, channel selection.
• Plan and coordinate launch campaigns for new products, features, and releases — from initial concept and audience segmentation to messaging and promotion channels.
• Collaborate with product and content teams to define the customer value of new functionality and tailor messaging for different customer segments.
• Coordinate the creation of marketing assets (email sequences, landing pages, case studies, webinars) to drive engagement and conversion into active product usage.

2. Customer journey and retention campaigns

• Design and run customer development interviews and research to uncover customer needs, growth drivers, and adoption barriers.
• Analyze the end‑to‑end customer journey (CJM) from first activation to mature product usage and identify triggers for upsell and retention.
• Build retention campaigns for different lifecycle stages: activation, upgrade, and re‑engagement.
• Collect and process customer feedback, monitor NPS, and translate insights into proposals for improving customer experience.
• Work closely with Commercial and CSM teams to gather insights and ideas that strengthen loyalty within the existing customer base.

3. Revenue growth and customer development (including traffic project)

• Plan and execute initiatives that increase revenue from the existing client portfolio (cross‑sell, plan upgrades, growth of direct bookings share).
• Coordinate a digital traffic project for hotel clients: support hotels in setting up acquisition channels (SEO, paid search, paid social/targeting, AI‑based platforms), analyze performance, and roll out best practices.
• Coordinate communication between client, marketing, and product teams to ensure that traffic acquisition efforts convert into bookings and commission growth.
• Prepare funnel and performance analytics for each initiative and identify opportunities to improve key metrics.
• Optimize and scale successful approaches across the client base.

Requirements:

• 3+ years of experience in lifecycle, CRM, or product marketing roles, ideally in B2B SaaS or digital services.
• Proven track record of running multi‑channel campaigns (email, in‑product, paid, content) aimed at activation, retention, and upsell.
• Strong analytical mindset and data‑driven decision‑making: ability to work with funnel metrics, cohorts, A/B tests, and revenue impact.
• Experience with customer journey mapping and customer research (interviews, surveys, feedback analysis) and turning insights into hypotheses and experiments.
• Hands‑on experience with performance channels (SEO, paid search, paid social/targeting); ability to brief and challenge agencies or internal specialists.
• Excellent project management skills: ability to coordinate several initiatives in parallel, align stakeholders, and deliver on time.
• Strong communication skills in English and native Russian; ability to translate product language into clear customer value for different segments.
• Proactivity and ownership mindset: readiness to propose new growth ideas, test them fast, and iterate based on results.
• Nice to have: experience in hospitality, travel tech, or e‑commerce, and familiarity with hotel marketing and direct booking mechanics.

Benefits:

• Competitive salary based on your experience and quater bonus based on your results.
• Work hours vary depending on your location (Monday-Friday, 40 hours per week).
• Medical Insurance after probation period (3 months).
• Possibility to attend courses/conferences paid by company.
• The start-up environment is fast-paced and constantly growing, with full support from our established international team.
• Team of motivated experts and great room for professional growth.
• Online&Offline camps, workshops and gatherings with international team.
• Network with colleagues from all over the world (Random Coffee Program).