Chief Marketing Officer

Lev Haolam is an Israel company that supports small and medium businesses in Judea and Samaria through a subscription service for unique Israeli products and an international online store. Our international team works tirelessly to create opportunities for the development of Israel.

We value efficiency, clarity, and openness to innovation — and we offer the opportunity to contribute directly to the growth of our company and the mission we believe in.

About the Role

We are looking for a Chief Marketing Officer (CMO) to lead our marketing strategy, scale growth, and build a strong emotional brand connection with our audience

Responsibilities

Marketing Strategy & Growth

• Own and execute the end-to-end marketing strategy aligned with revenue, LTV, and unit economics
• Analyze product–market fit, segment audiences, and prioritize scalable growth opportunities
• Build, test, and scale growth strategies across funnels, channels, markets, and categories

Paid Media & Funnels

• Manage $200K+/month paid media budgets (Meta, Google, and other platforms)
• Design, test, and scale high-converting acquisition and retention funnels

Audience, Positioning & Communication

• Build deep customer understanding through customer discovery (interviews, qualitative insights, and data)
• Lead value-driven and meaning-based communication, not just product promotion
• Craft clear positioning and tailored messaging for each key audience segment

Team & Leadership

• Build, lead, and scale a high-performing marketing team of 10+ people
• Define KPIs, workflows, and performance standards
• Build marketing processes with clear ownership, control points, and accountability

Requirements

• 5+ years in senior marketing leadership roles (CMO, Head of Marketing, or Growth Lead) / in US-focused DTCE-commerce / B2C businesses
• Proven ownership of marketing strategy with measurable impact on revenue and LTV
• Strong expertise in audience segmentation, positioning, and value-based messaging
• Proven people leadership experience managing and scaling marketing teams (7+ people)
• Experience building marketing processes from scratch and optimizing existing systems
• Strong ownership and execution mindset
• Strong analytical skills and data-driven decision-making
• Fluent English (C1+) and Russian

Nice to Have

• Experience in wellness, health, or faith-based niches
• Experience scaling DTC brands in the US market

What We Offer

• High-impact C-level role with real ownership and decision-making authority
• Fully remote work environment
• Competitive, performance-based compensation in USD
• Freedom to experiment, test ideas, and build systems from the ground up
• Mission-driven company with meaningful, values-based impact