Content & Editorial Specialist (BD & Marketing Team)

About Unicase

• Unicase is a leading Central Asian law firm operating across Kazakhstan, Uzbekistan, the Kyrgyz Republic, Tajikistan, and Turkmenistan. The firm is recognised for regulatory and law-drafting work, high-profile legislative reforms, and complex transactional projects. We work with international clients, development institutions, government bodies, and private investors shaping the region’s economic and legal landscape. Our Business Development & Marketing Department plays a strategic role in elevating the firm’s reputation, thought leadership, and communication standards across global channels. We are now expanding our editorial capabilities and seeking a highly skilled Content & Editorial Specialist.

Role Purpose

This is not a typical marketing or SMM role. This is a serious editorial position at a top-tier law firm, requiring strong analytical thinking, journalistic discipline, and an ability to work with complex information. The specialist will be responsible for transforming the BD & Marketing team into a high-performing content engine producing expert-level materials, driving editorial quality, and shaping the firm’s public voice across multiple platforms.

The ideal candidate is someone who:

• Treats content as a strategic product;
• Understands deadlines and editorial workflow;
• Can work under pressure with partners and senior lawyers;
• Can translate complex legal and technical content into clear, structured, authoritative materials.

1. Content Production

• Produce 6-7 high-quality materials per month, including analytics, legal digests, market reviews, blogs, investor outlooks, and expert comments.
• Write and edit long-form and short-form articles for the blog.
• Prepare texts for newsletters, client updates, brochures, BD decks, and PDF materials.

2. Analytical Work

• Edit, simplify, and restructure dense legal or technical content.
• Meet the clarity, accuracy, and alignment with brand tone.
• Work with large volumes of information and conduct factual verification.

3. Journalistic Functions

• Conduct interviews with partners, senior lawyers, and external experts.
• Develop storylines, write narrative-based materials, and ensure fact-checking.
• Prepare interview scripts, structure responses, and turn raw insights into quality content.

4. Content Management

• Maintain a content calendar with strict deadlines.
• Support website updates and manage the firm's internal Knowledge Hub.
• Maintain an organised archive of all content and project materials.

5. Formatting and Digital Skills

• Prepare materials for publication, including basic layout and formatting of PDFs, cards, and editorial visuals.
• Apply basic SEO practices (headlines, keywords, structure optimisation): not mandatory skill.
• Use AI tools to accelerate drafting and research.

6. Project Experience (Critical Responsibility)

• Draft detailed project descriptions for all practices across Kazakhstan, Uzbekistan, and Kyrgyzstan.
• Conduct interviews with legal teams to gather case details and achievements.
• Research market data through open sources (government releases, corporate reports, media, industry databases).
• Produce polished materials for BD submissions.

7. Interactive Content

• Conduct interviews with subscribers, clients, and stakeholders.
• Prepare LinkedIn and newsletter polls, Q&As, surveys, thematic rubrics.
• Build engagement-oriented content lines (Ask Unicase, Your Market Eyesight).
• Analyse audience behaviour and adjust editorial strategy.

Candidate Requirements

• High Degree in journalism, politics, linguistics, philology, PR, international relations, or a related field.
• Strong academic background preferred.
• Experience in legal/consulting topics is an advantage, but not required ability to learn fast is essential. 3–4 years in journalism, editorial work, copywriting, media, or content marketing.
• Proven experience with interviews, analytics, and long-form writing.
• Experience in working under structured editorial processes and strict deadlines.

Skills

• Upper–C1 English + strong written Russian (mandatory).
• Ability to convert complex topics into clear, engaging text.
• Strong research and analytical capabilities.
• Attention to detail, accuracy, and fact-checking discipline.
• Basic SEO and formatting understanding.
• Ability to adjust writing style to a professional brand.

Personal Qualities

• High initiative and intellectual curiosity.
• Ability to work quickly, accurately, and independently.
• Strong sense of responsibility and commitment to deadlines.
• Comfort in communicating with senior professionals.
• Willingness to attend events and gather materials on-site.

Working Conditions

• Full-time, office-based in Almaty.
• 5-day work week.
• Friendly, professional environment with high standards.
• Opportunity to evolve into advanced media formats (podcasts, YouTube, rubrics).
• Direct reporting to Head of BD & Marketing.

Why this role is serious?

• You will work directly with partners and senior lawyers.
• You will create content that influences international rankings, investor perception, and the firm’s reputation.
• The editorial volume and complexity are significantly higher than typical SMM roles.
• This position requires analytical depth, discipline, writing maturity, and professional responsibility.

This is a role for someone who wants to grow into a senior editorial, thought leadership, or communications specialist in the professional services industry.

Only shortlisted candidates will be contacted.