Head of Sales Department

IMPORTANT!
The minimum English level required is B2 (Upper Intermediate).
Please submit your CV in English — applications in other languages will not be reviewed!

About Us: 

Coventry University, founded in 1843, is a forward-looking, modern institution with a proud tradition of providing high-quality education. Students benefit from state-of-the-art equipment and facilities across various academic disciplines, including business, computing, health, design, engineering, and performing arts. Coventry University has been described by Times Higher Education as “one of the most innovative modern universities, bold in its vision of the 21st-century student experience”.

Job Purpose:

The Head of Sales Department plays a key role in developing and implementing strategies to increase sales volumes and achieve the company’s commercial goals. This position involves leading the sales team, expanding the client base, building long-term relationships with partners and customers, and ensuring a high level of customer service and engagement at all stages of interaction.

Key Responsibilities:

• Develop and execute sales plans to achieve revenue and growth targets.

• Manage and motivate the sales team, set KPIs, and support professional development.

• Build long-term relationships with key clients and partners; lead negotiations and close deals.

• Work closely with marketing and other departments to coordinate campaigns and events.

• Monitor sales performance, analyze results, and identify areas for improvement.

• Stay informed on market trends and competitor activity to adapt strategies effectively.

Requirements:

• Bachelor’s degree in Marketing, Business, Economics, or a related field.

• 3+ years of proven experience in sales management.

• Strong leadership, communication, and negotiation skills.

• Knowledge of B2B and B2C sales processes and CRM systems.