Старший менеджер по покупательскому и клиентскому маркетингу (Customer & Shopper Marketing)

The Role

• Develop customer and shopper marketing strategy together with the Shopper & Trade Marketing Director, in close collaboration with the brand marketing and sales teams
• Implement approved customer and shopper marketing strategies
• Develop and approve trade marketing plans and budgets for the TOP 10 key retailers and TOP 5 key retail formats
• Execute trade marketing plans (Game Plans) and monitor budget compliance by brand, sales channel, and key clients
• Collaborate with the category management department to develop, launch, implement, and monitor category projects with key clients
• Implement channel strategies and TOP 10 key retailer initiatives in cooperation with the commercial department
• Develop and approve promo strategies across all key sales channels by SKU
• Implement and evaluate the effectiveness of agreed promo strategies across all key sales channels by SKU
• Prepare materials for negotiation campaigns with top key clients
• Participate in negotiation campaigns jointly with the sales department within the scope of responsibility
• Monitor in-store execution standards: listings, planograms, POSM placement
• Develop ideas and implement corporate gifts and selling kits for key partners
• Develop and implement motivational programs for sales department employees, control execution, and summarize results
• Conduct field visits to key chains and retail at least once a month to monitor company activities and key competitors
• Lead and manage the team
• Comply with internal company policies and procedures, uphold corporate values

The Candidate

• 5+ years of experience in shopper and trade marketing
• Strategic thinking, strong analytical skills
• Excellent communication skills, ability to build relationships with external and internal partners
• Desire and ability to work in a team, strong leadership and management qualities
• Ability to multitask, take initiative, and work independently
• Responsibility, punctuality, attentiveness, meticulousness
• English