Brand manager

An international FMCG company (operating in a restricted-promotion segment) is considering candidates for the position of Brand Manager.

Key Responsibilities:

• Develop and implement brand strategies based on market data and consumer insights.

• Plan and launch new products: analyze trends, develop packaging design, and forecast sales.

• Formulate pricing strategies considering competition and brand perception.

• Conduct marketing analytics (Nielsen, Retail Audit): analyze sales, market share, trends, and promo effectiveness.

• Prepare reports and dashboards for management, maintain database accuracy (SKU, pricing, market share).

• Conduct field brand quality control: engage with consumers, test products, evaluate POSM, and monitor shopper behavior.

Requirements and Qualifications:

• Minimum 5 years of experience in brand management.

• Knowledge of Nielsen, Retail Audit, and pricing fundamentals.

• Fluent English proficiency.