Senior CRM Manager at Miracle Studio

About the team:

We’re growing the R&D team for Miracle Studio.

Miracle Studio is a product company behind Gold Treasure Casino, a fast-growing social gaming platform. Fully legal, it delivers an engaging, competitive experience without real-money gambling.

They are an early-stage team consisting of the CTO and three developers. Joining now means stepping in at a formative moment, with the opportunity to shape the product, influence processes, and see your impact directly reflected in the company’s growth.

About the role:

We are looking for a Senior CRM Manager with proven hands-on experience to take ownership of our CRM strategy and execution.

You will be working directly with Customer.io (already live with several campaigns) and supporting our integration with Optimove. This is a key role where you’ll build, optimize, and scale user journeys from the ground up.

Responsibilities

• Lead end-to-end CRM strategy and execution across multiple lifecycle stages.
• Build and optimize multi-channel campaigns (email, push, SMS, in-app) in Customer.io and Optimove.
• Define and implement segmentation, personalization, and automation strategies.
• Continuously analyze campaign performance and user behavior to improve engagement, retention, and monetization.
• Collaborate closely with product, marketing, and data teams to align CRM with overall business goals.
• Drive innovation in lifecycle marketing by testing new ideas, tools, and approaches.

Requirements

• 5+ years of CRM / Lifecycle Marketing experience, preferably in gaming, social casino, or online entertainment.
• Hands-on expertise with Optimove and/or Customer.io (must-have).
• Strong track record in designing and executing data-driven user journeys.
• Excellent analytical skills with experience in A/B testing, segmentation, and reporting.
• Proactive, detail-oriented, and comfortable working in a fast-paced, high-growth environment.
• Senior-level ownership: able to operate independently, set priorities, and deliver results.

Benefits

• Work in a highly professional team. Informal and friendly atmosphere in the team
• Paid vacation — 20 business days per year, 100% sick leave payment
• Equipment provision
• Partially compensated educational costs (for courses, certifications, professional events, etc.)
• Legal and Accounting support
• Ability to work from our comfortable office
• 5 sick days per year
• Medical insurance (after the end of the probationary period)
• English classes 2 times a week (online)
• Bright and memorable corporate life: corporate parties, gifts to employees on significant dates
• Ссылка на вакансию в банке вакансий на gsz.gov.⁣by: Вакансия является планируемой к созданию.