ATL Marketing Lead

Data-Driven Lab is an international IT company with distributed teams from various countries.

We apply cutting-edge practices and implement large-scale projects. Our most well-known products are trading platforms and fintech tools available in 150 countries.

More than 24 million users trust us.

In our work, we leverage research, data analysis, and machine learning, optimized marketing, and a modern technology stack to develop our products.

We are looking for a leader who will be focused on strategy and execution for ATL, OOH, guerrilla, and offline brand activations across key global regions.

What will you do:

• Build smart, locally relevant campaigns that generate attention and brand affinity;
• Identify creative opportunities to promote the brand through non-traditional methods: murals, branded transport, on-the-ground teams, micro-events, partnerships, etc.;
• Source and manage local vendors, freelancers, and producers to bring ideas to life;
• Work closely with Regional Marketing Managers to align on messaging and ensure campaigns match the cultural context;
• Measure effectiveness with meaningful KPIs like awareness, local engagement etc.;
• Stay tapped into local insights, trends, and what gets people's attention;
• Work fast, smart, and creatively around limitations without compromising on quality.

What we expect:

• 3+ years of experience in ATL, OOH, BTL, or field marketing, ideally in emerging or international markets;
• Strong creative thinking and a track record of executing original offline campaigns;
• Hands-on approach: You're not afraid to get things done, even if it means solving some issues by yourself;
• Strong understanding of local consumer behavior and how to build regional relevance;
• Excellent project and vendor management skills;
• Fluent in English; other languages are a plus.

What we can offer:

• Remote work from anywhere in the world;

• A real opportunity for everyone to influence outcomes and processes;

• High speed and flexibility in decision-making;

• Usage of modern technologies and best global practices in daily work;

• Working in a multicultural team of experts;

• Constant challenges and the freedom to choose tools and problem-solving approaches;

• An active corporate life: interest-based clubs, open mic sessions, company events;

• Comfortable conditions: medical support, hobby and sports compensation, competitive salary.