Marketing Specialist

We’re building Stepmania, a Telegram Mini App that turns walking and social interaction into fun and shared experiences. Our app rewards users with in-app currency for daily activity, lets them play casual games, compete in friendly challenges, and connect with friends. We’re creating a lightweight, engaging consumer product aimed at becoming one of the most-used social apps on Telegram.

We are looking for someone who can help us create not just a seamless and functional product, but one that's bold, vibrant and deeply emotional.

• Our Team and Stage: We have a team and a project in the early launch phase.

• Our Growth Plans: We are growing rapidly and anticipate scaling our product's audience to several million active users in the coming months.

We’re looking for a Marketing Manager with a strong focus on product marketing and user engagement. This role is about execution, not strategy — we have a clear direction and need someone to help us grow and improve how we reach and retain users.

What You’ll do:

User Engagement & Retention

• Improve the user journey: onboarding, reactivation, and retention campaigns

• Work with the product team to align marketing with app features and updates

• Define and maintain Stepmania’s tone of voice across all user touchpoints

Growth & Positioning

• Drive social media presence and community management (especially on Telegram)

• Launch creative campaigns that bring attention to the app

• Coordinate in-app events and co-marketing campaigns with partners

Analytics & Impact

• Track user behavior and marketing performance metrics

• Use data to run experiments and improve key product marketing funnels
  

What we’re looking for:

• Proven experience in growing audiences and increasing engagement/retention

• Comfortable analyzing user behavior and marketing performance data

• Experience with community marketing or Telegram-based products is a plus

• Ability to generate and test new ideas — you don’t wait for someone to tell you what to do

• Empathetic mindset — you understand different user types and how to speak to them

• Experience in social media management, content planning, or event marketing is a bonus

• Strong communication and project management skills

• A collaborative, independent, and ownership-driven work style
  

What we offer:

• A growing product with an active and engaged user base.

• No bureaucracy, high trust, and real ownership from day one.

• Fully remote and flexible schedule.

• A chance to shape a product people actually use every day.

Join us to shape a truly international product and influence users worldwide!