Marketing and PR Officer

Primary Duties Performed

• Works directly with the Director of Admissions and Marketing (Director) of Webster University in Tashkent.
• Develop and execution of the marketing strategy for the campus.
• Increasing brand awareness.
• Creation and overseeing branding, advertising and promotional campaigns.
• Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
• Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
• Create/collect and build reports about the completion of the tasks of the Department and report back to Director on a weekly, monthly and yearly basis.
• Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Active assisting and participation in building recruitment strategy and attending recruitment events in regions.
• Assists and advises members of the University community regarding public relations issues and assists administrative officers in planning and formulating policies, strategies and responses relative to institutional issues and crisis management.
• Provides public relations information to the University community and its constituencies, plans and directs the development and communication of information designed to keep the public informed of the University's programs, accomplishments or points of view.
• Supervises the production, delivery, distribution and payment of University publications such as University catalogs, printed program brochures, news and other media reports.
• Writes, edits and reviews public relations materials including news releases, articles, speeches and online information services; develops marketing and public relations materials for designated University client departments.
• Designs, writes scripts and oversees production of audio/video and/or printed promotional and public affairs materials; may supervise production budgets.
• Plans, develops and/or coordinates the production of University publications.
• Assists in the coordination and guidance of the work of other marketing staff, as appropriate.
• Participates as appropriate in the planning, development and/or implementation of web-based and other emerging communication technologies, methods, resources, concepts and standards, within overall goals and parameters set by senior management.
• Coordinates and facilitates on-site publicity activities and related services, which may include photographic services.
• Assists with major University events, such as commencement.
• Provide back-up social media support.
• Performs other duties as assigned by Director.

Skills and Knowledge

• Strong O365 Skills, including Excel
• Strong understanding of communication platforms, such as Constant Contact, Hootsuite and social media
• Ability to motivate, influence and inform students
• Belief in the University values of students-first, learning, diversity and inclusion, and global citizenship

Position Requirements

• Bachelor’s degree, master’s preferred
• Exceptional command of the English Language (IELTS 7+)
• Fluency in the Uzbek language (written and communications skills)
• International education experience
• Demonstrated student leadership experience
• Progressively responsible experience in marketing, media, or public relations field