CRM Specialist

We are looking for a proactive and data-driven CRM Specialist to join our team. The ideal candidate will be responsible for developing and optimizing customer communication strategies to drive engagement, retention, and customer loyalty.

Key Responsibilities:

• Optimize communication channels (email, SMS) to ensure effective CRM campaign delivery

• Develop and execute A/B tests to improve messaging and increase conversion rates

• Monitor and analyze key performance indicators (KPIs) related to CRM initiatives

• Analyze user behavior to identify growth opportunities and improve customer engagement

• Prepare regular reports on campaign performance, retention metrics, and other key data

• Participate in team planning and contribute to CRM strategy development

• Collaborate with marketing and content teams to ensure a consistent customer communication approach

• Design and implement CRM campaigns focused on customer retention and loyalty

• Manually configure marketing communications via Customer.io and other platforms

• Create and integrate email campaigns and other marketing communications across channels

Requirements:

• 2+ years of experience in CRM, digital marketing, or customer engagement roles

• Proven experience working with Customer.io is required

• Hands-on experience with CRM platforms (e.g., Customer.io, Braze, Salesforce, or similar)

• Strong analytical skills and experience working with data, segmentation, and campaign performance metrics

• Proficiency in A/B testing methodologies and marketing automation

• Understanding of customer lifecycle and retention strategies

• Excellent communication skills and the ability to collaborate cross-functionally

• Strong attention to detail, organizational skills, and the ability to manage multiple campaigns simultaneously