Marketing Specialist

Creating and executing a global marketing strategy for B2COPY, aimed at attracting key audiences (financial institutions, brokers) while enhancing brand visibility and driving the acquisition of qualified leads.

Website content development and UX/UI improvements: continuously improving the website to boost the number of visitors coming from organic search and improve conversion rates. This includes content creation, landing page creation, integrating analytical tools, and A/B testing.

Content management and creation: developing and distributing content that appeals to the target audience, such as blogs, articles, case studies, podcasts, email-marketing, webinars and videos.

Promoting the platform across various channels: primarily via content marketing, SEO & participation in industry exhibitions. Paid ads for wide range of requests will not work because of competition with retail products which we don’t offer.

Managing the sales funnel: tracking the customer lifecycle, identifying and optimizing touch points with potential clients. Working closely with sales department and potential automation of some steps.

Analytics and reporting: regularly monitoring the effectiveness of all marketing activities, analyzing key performance indicators (CPA, ROI, LTV, etc.), preparing reports, and suggesting optimization strategies.

Managing partner relationships: working with partners, including brokers and financial consultants, to create joint marketing campaigns and promote the platform.

Feedback to the product team: assisting in improving the platform’s functionality and user experience based on customer insights and current market trends.

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Proven experience in social media marketing or other type of content creation, with a focus on Forex, Trading, fintech industries or other SaaS product.

Excellent written and verbal communication skills in English and Russian languages

Deep understanding of social media platforms, algorithms, and trends.

Proficiency in analytics tools and experience in interpreting data to drive decision-making.

Preferably - Advanced AI-platforms user Experience with Webflow