Marketing Specialist (fintech)

Responsibilities:

• Develop a B2B marketing strategy for promoting the BNPL product in international markets, taking into account the unique characteristics of each region.

• Plan and launch campaigns—including co-branded initiatives with partners—that drive brand awareness.

• Organize events and launch advertising campaigns aimed at attracting new partners.

• Analyze the market, competitors, and customer needs to identify new opportunities for brand growth.

• Conduct analytics and reporting by monitoring and evaluating campaign performance.

• Collaborate with the creative team (designers, copywriters) to create marketing materials that accurately reflect the product’s values and uniqueness.

Requirements:

• Proven experience as a marketing specialist in the fintech sector, particularly in B2B within international markets.

• Experience with B2C marketing is a plus.

• Ability to develop and successfully execute comprehensive marketing strategies.

• Proficiency in using analytics tools (e.g., Google Analytics, BI, AppsFlyer, Amplitude) and a strong ability to analyze data.

• Excellent command of English (at least Upper-Intermediate level); additional language skills are an advantage.

• Outstanding communication and organizational skills.

What we offer:

• Official employment, competitive salary
• International fintech
• Comfortable office in Moscow City
• Flexible working hours for an optimal work-life balance
• Great opportunity for professional development within a young and fast-growing company