Develop and refine product/solution positioning and unique selling propositions (USPs) to differentiate offerings in the market.
Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
Collaborate with the strategic marketing team and leading analytical agencies (e.g., Gartner, GlobalData, Omdia, IDC) to drive market insights and industry visibility.
Lead product marketing initiatives to ensure successful product launches within the company’s portfolio.
Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
Provide active leadership within the product marketing team, fostering cross-department collaboration to drive business objectives and product success.
Key qualifications:
3 to 6 years of experience in product marketing within the IT or telecom sectors
Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience
Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments
Proven experience in leading projects and supervising and guiding the work of others.
Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams
Advanced proficiency in English or higher
We offer:
Competitive salary
Medical insurance, covering dental services and online consultations with doctors
More than 300 hard and soft-skills programs by the corporate career development center
Open environment and encouraging knowledge sharing culture
Free English courses and opportunity to practice foreign languages daily
Flexible working hours and an opportunity to work remotely