Marketing Product Analyst

Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC.

Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications. Company owns and promotes the technology of hardware cold-wallet for digital assets with secure and simple UX in 220 countries today. Our customers enjoy setup time within 1 minute with the ultimate security level for digital assets on their wallet. Tangem solutions offer multi-support of a growing number of thousands of tokens by a single wallet. SBI Crypto Investment Ltd., the digital asset venture investment company wholly owned by SBI Holdings Inc., has invested $15 million into Tangem in 2019 for mass adoption of blockchain technology.

About the Role

You will lead high-impact initiatives aimed at improving data accuracy, attribution clarity, and user behavior insights. Your work will support key business and product strategies, helping us reduce blind spots in user acquisition and engagement. This role combines classical data analysis with technical knowledge of tracking systems like GA4 and Amplitude, and requires strong experience in attribution logic across advertising platforms like Google Ads and Meta Ads.

Key Responsibilities

• Ensure seamless data flows and integration with analytics and advertising platforms.
• Diagnose and resolve issues related to tracking setups, attribution issues, browser behavior, consent management, and server-side tracking.
• Maintain tracking accuracy, proactively identifying and troubleshooting discrepancies across all platforms.
• Own and improve the integrity of web analytics data across GA4, Amplitude, and other tracking systems.
• Deeply understand and fine-tune attribution models to better reflect user behavior and source impact.
• Collaborate with engineering to implement necessary tracking and data enrichment strategies.
• Analyze behavioral and event-based data to extract insights and identify growth opportunities.
• Build hypotheses, run A/B tests, and support product decisions with clear data narratives.
• Create dashboards and automated reporting for business and product teams.
• Work closely with stakeholders to translate data into clear, actionable recommendations.

Required Skills & Experience

• Solid hands-on experience with GA4, Amplitude, and modern tracking systems “under the hood”.
• Expertise in traffic attribution modeling (first click, last click, linear, etc.) and their business impact.
• Understanding of pixel-based vs server-side tracking, and ability to architect scalable tracking flows.
• Familiarity with enriching event data using external sources (UTMs, CRM, etc.)
• Strong background in classical analytics and behavioral data analysis.
• Experience working with advertising platforms such as Google Ads and Meta Ads from a data/attribution perspective.
• Proficiency in SQL
• Experience working with databases such as BigQuery and ClickHouse
• Proficiency in Power BI or similar tools.
• Strong communication and storytelling skills to present insights.

Nice to Have

• Experience in e-commerce.
• Familiarity with Tangem Wallet or similar financial applications.
• Business mindset: ability to connect technical metrics to real product and growth goals.
• Python skills for data analysis and automation.

Working conditions:

• Stability, growth, participation in shaping the future unicorn;
• Remote work from any location, schedule based on GMT+3;
• Competitive salary in EUR/USDT