CRM specialist

Position Overview:
The CRM, Loyalty, and Engagement Manager designs and optimizes CRM strategies, loyalty programs, and customer engagement initiatives to enhance retention and customer lifetime value.

Key Responsibilities:

1. CRM Strategy Development:
   • Develop and implement CRM strategies to improve acquisition, retention, and lifetime value.
   • Use CRM tools (e.g., Salesforce) to build customer profiles, segment databases, and track metrics.
   • Analyze customer data for personalized communication.
   • Maintain CRM system accuracy.
2. Loyalty Program Management:
   • Design and manage loyalty programs to increase retention and brand loyalty.
   • Monitor performance, adjust offerings, and collaborate with teams to integrate loyalty initiatives.
   • Manage feedback and recommend improvements.
3. Customer Engagement and Retention:
   • Develop engagement strategies to improve customer experience.
   • Optimize email, push notifications, and SMS to increase interaction and retention.
   • Align strategies with business goals to boost conversions and repeat purchases.
4. Data Analysis and Reporting:
   • Analyze CRM and loyalty program metrics, reporting insights to management.
   • Use data to address customer pain points and improve satisfaction.
5. Cross-Functional Collaboration:
   • Work with marketing, sales, product, and customer service to align strategies across departments.
   • Serve as the primary CRM and loyalty point of contact.
6. Technology and Tool Management:
   • Stay updated on CRM technologies and trends, recommending new tools.
7. Customer Insights and Feedback:
   • Gather and analyze feedback to refine customer engagement and loyalty strategies.

Skills and Qualifications:

• Education: Bachelor's in Marketing, Business, or related field (Master’s preferred).
• Experience:
  • 5+ years in CRM, customer engagement, or loyalty management.
  • Proven ability to manage customer data and use CRM platforms.
  • Experience in retention strategies and loyalty programs.
• Skills:
  • Strong analytical, communication, and interpersonal skills.
  • Expertise in CRM software (Salesforce, HubSpot) and engagement tools.
  • Ability to manage multiple projects in a fast-paced environment.
  • Knowledge of email, SMS marketing, and segmentation.
• Traits:
  • Strategic, customer-focused, and results-driven.
  • Creative problem-solver with innovative ideas.

Preferred Qualifications:

• Experience in e-commerce, retail, or service industries.
• CRM or loyalty certification.
• Familiarity with digital marketing, SAP marketing cloud and automation tools.

Position Overview:
The CRM, Loyalty, and Engagement Manager designs and optimizes CRM strategies, loyalty programs, and customer engagement initiatives to enhance retention and customer lifetime value.

Key Responsibilities:

1. CRM Strategy Development:
   • Develop and implement CRM strategies to improve acquisition, retention, and lifetime value.
   • Use CRM tools (e.g., Salesforce) to build customer profiles, segment databases, and track metrics.
   • Analyze customer data for personalized communication.
   • Maintain CRM system accuracy.
2. Loyalty Program Management:
   • Design and manage loyalty programs to increase retention and brand loyalty.
   • Monitor performance, adjust offerings, and collaborate with teams to integrate loyalty initiatives.
   • Manage feedback and recommend improvements.
3. Customer Engagement and Retention:
   • Develop engagement strategies to improve customer experience.
   • Optimize email, push notifications, and SMS to increase interaction and retention.
   • Align strategies with business goals to boost conversions and repeat purchases.
4. Data Analysis and Reporting:
   • Analyze CRM and loyalty program metrics, reporting insights to management.
   • Use data to address customer pain points and improve satisfaction.
5. Cross-Functional Collaboration:
   • Work with marketing, sales, product, and customer service to align strategies across departments.
   • Serve as the primary CRM and loyalty point of contact.
6. Technology and Tool Management:
   • Stay updated on CRM technologies and trends, recommending new tools.
7. Customer Insights and Feedback:
   • Gather and analyze feedback to refine customer engagement and loyalty strategies.

Skills and Qualifications:

• Education: Bachelor's in Marketing, Business, or related field (Master’s preferred).
• Experience:
  • 5+ years in CRM, customer engagement, or loyalty management.
  • Proven ability to manage customer data and use CRM platforms.
  • Experience in retention strategies and loyalty programs.
• Skills:
  • Strong analytical, communication, and interpersonal skills.
  • Expertise in CRM software (Salesforce, HubSpot) and engagement tools.
  • Ability to manage multiple projects in a fast-paced environment.
  • Knowledge of email, SMS marketing, and segmentation.
• Traits:
  • Strategic, customer-focused, and results-driven.
  • Creative problem-solver with innovative ideas.

Preferred Qualifications:

• Experience in e-commerce, retail, or service industries.
• CRM or loyalty certification.
• Familiarity with digital marketing, SAP marketing cloud and automation tools.

Conditions:

• Medical insurance
• additional day's off
• One day per week of home office
• Friendly environment
• Discount for Bosch home appliences products