Digital Marketing Specialist

We are an ambitious, fast-growing e-commerce company on a mission to inspire the next generation through innovative STEM toys. We operate in a highly dynamic, startup-paced environment where agility, high standards, and scalable growth are the baseline.

Responsibilities:

• ​​​​Drive E-commerce Revenue: Design, execute, and scale end-to-end digital marketing campaigns focused entirely on driving sales for our STEM toy catalog.

• Cross-Functional Orchestration: Act as the central hub for our marketing efforts, collaborating daily with copywriters and video producers to ensure all creative assets align with the overarching conversion strategy.

• SEO Mastery: Develop and implement comprehensive SEO strategies (technical, on-page, and off-page) to ensure our e-commerce platform ranks at the top of search engines for high-intent STEM toy keywords.

• Campaign Optimization: Rigorously test and analyze campaign performance, utilizing A/B testing and data analytics to optimize customer acquisition cost (CAC) and maximize return on ad spend (ROAS).

• Market Positioning: Continuously monitor the e-commerce landscape and consumer trends to keep our brand at the cutting edge of the educational toy market.

Requirements:

• Elite Caliber: You are highly ambitious, proactive, and thrive in a high-ownership, fast-paced environment.
• E-commerce Expertise: Proven experience (or demonstrated, exceptional capability) in scaling digital marketing efforts for an e-commerce brand.
• SEO Proficiency: A strong, practical understanding of SEO best practices, algorithms, and ranking factors specifically tailored to e-commerce platforms.
• Marketing Operations: Experience working alongside or directing specialized marketing roles (targetologists/media buyers, copywriters, and video creators). You know how to brief creatives to get high-converting assets.
• Analytical Rigor: Exceptional ability to interpret data, identify bottlenecks in the marketing funnel, and pivot strategies based on quantitative insights.
• Tech-Savvy: Familiarity with modern e-commerce platforms, CMS, and marketing analytics tools.

• Salary: $500 - $1000+ per month
• Flexible working hours
• Freedom of action and the opportunity to directly influence business development