Performance Marketing Manager

Over the last two decades, we’ve become a global IT agency that develops its products and covers a range of professional software development, system integration, and web development services. We’ve worked with industry-leading companies in several fields in the USA and Canada. Our talented engineers and UX/UI designers from our 2 locations (Georgia, and Los Angeles, USA) are shaping the daily life of everyday Americans and Canadians.

To support its rapid growth plans, Geo telemedicine LLC looking for a Performance Marketing Manager.

Key Responsibilities:

Paid Acquisition

• Manage and scale Meta Ads campaigns
• Launch and optimize Google Ads (Search / Display)
• Improve Cost Per Lead and lead quality
• Build and execute structured testing roadmaps (creatives, offers, landing pages)
• Optimize the full acquisition funnel for the US market

Analytics & Attribution

• Set up and maintain GA4 tracking and conversion events
• Ensure proper attribution across channels
• Build clear reporting dashboards
• Analyze performance data and implement improvements

SEO & Organic Growth

• Develop and execute SEO strategy
• Improve keyword positioning and organic traffic quality
• Optimize landing pages and website structure
• Work on content updates and on-page improvements

Conversion Rate Optimization

• Identify funnel bottlenecks
• Improve landing page conversion rates
• Work with design and development teams to improve UX

Requirements:

• 3+ years of hands-on experience in performance marketing
• Strong experience with Meta Ads
• Experience with Google Ads
• Solid understanding of GA4 and attribution
• Proven track record of improving CPL and conversion rates
• Working knowledge of SEO (technical + content)
• Analytical and data-driven mindset
• English Upper-Intermediate or higher
• Ability to work from Tbilisi office

Nice to Have:

• Experience with US market
• B2B SaaS experience
• Experience managing medium-to-large advertising budgets

What We Offer:

• Office-based position in Tbilisi
• Competitive salary (based on experience)
• Real ownership of marketing direction
• Direct impact on company growth