Digital Content & Community Manager (Channel Manager)

Content Programming & Community Management

• Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels

• Manage community interactions across platforms to increase engagement, loyalty, and word of mouth

• Ensure the local voice of Red Bull resonates authentically, balancing global and local content

Social Media Growth & Engagement

• Develop and execute content calendars aligned with brand priorities and cultural moments

• Experiment with formats, trends, and platform-native features to drive growth

• Increase metrics such as reach, frequency, engagement, and time spent with content

Content Production

• Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed

• Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content

• Support influencer-led and editorial partnerships with content toolkits and creative direction

Analytics & Performance Optimization

• Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.)

• Identify growth opportunities and optimize content strategies based on insights

• Deliver regular reports with actionable recommendations to improve reach and engagement

Partnerships & Third-Party Ecosystems

• Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience

• Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems

• 5+ years of experience in social media, content programming, or digital community roles

• Proven success in growing online communities and platforms

• Strong hands-on experience running social media accounts

• Skilled in content creation and performance optimization

• Fluent in Kazakh, Russian, and English

• Bonus: experience in influencer partnerships or branded content collaborations

KEY ATTRIBUTES

• Strategic thinker with strong execution skills

• Data-driven but creative; understands trends and consumer behavior

• Excellent communicator and relationship builder
  Curious, adaptive, and passionate about Red Bull’s culture and values

FIRST-YEAR GOALS

• Launch and optimize content and community management strategy across Owned & Managed channels

• Grow non-paid engagement by 15% across Red Bull Kazakhstan’s social platforms

• Establish 3–5 recurring partnerships with online communities or creators

• Deliver measurable increases in engagement and brand visibility across third-party ecosystems