CRM marketing specialist

We’re seeking a proactive and detail-driven CRM Specialist to join our team. In this role, you'll build compelling email templates, launch multi-channel campaigns, and develop triggered flows that boost user engagement and retention at every stage of the user lifecycle. Your main metrics will include open rate, click-through rate, conversion rate, user retention, and unsubscribe rate.

KEY RESPONSIBILITIES:

• Build emails using HTML/CSS
• Execute multi-channel CRM campaigns (email, push, in-app messages)
• Conceptualize, set up, and maintain automated communication flows
• Segment users to identify and target the right audience
• Collaborate closely with cross-functional teams and stakeholders
• Run A/B tests and optimize campaign performance
• Analyze campaign data and implement improvement initiatives

KEY REQUIREMENTS:

• 1+ years of experience in CRM roles
• Proficiency in CRM tools (preferably Customer.io)
• Strong technical skills, including HTML/CSS and A/B testing
• Experience in audience segmentation
• Good communication skills in English (B2 level)

WOULD BE A PLUS:

• Experience with stories channel in the app (e.g., InAppStory tool)
• Familiarity with HubSpot

WE OFFER:

• Cozy office in Tbilisi with 24-hour access, opportunity to relocate with the company's support or to work remotely
• A friendly team that is always there for support
• Comfortable kitchen with fresh fruits/vegetables and nuts
• Opportunities for professional growth
• Corporate events help us to better know each other