Assistant Product Manager

Purpose of the Role:
Designing, implementing, and analyzing strategic motivation programs that enhance sales team performance, drive field execution, and improve the company’s visibility at traditional points of sales. This role oversees sales incentive frameworks, national/regional merchandising blitz days, SKU penetration initiatives (ASA), and performance reporting—ensuring alignment with the company’s key priorities and commercial targets.

Key Responsibilities

Sales Incentives Program Management

• Prepare monthly/quarterly sales incentive structures based on business priorities.
• Collect sales performance data, calculate incentive payouts, and validate results with Sales and Finance.
• Drive motivation and engagement by introducing new formats, competitions, and reward mechanisms
• Ensure timely communication of incentive mechanics and results to field teams.

Merchandising Blitz Planning & Execution

• Lead end-to-end coordination of Merchandising Blitz Days (planning, communication, tracking, reporting).
• Prepare execution guidelines, toolkits, KPIs, and briefing materials.
• Consolidate results, analyze execution gaps, and prepare clear management presentations.

Must‑SKU Monthly List Management (ASA)

• Own the monthly ASA process: selection logic, alignment, and communication.
• Analyze distribution and penetration trends to identify focus areas.
• Create monthly tracking dashboards and highlight key risks/opportunities aligned with cross-functions.
• Provide actionable insights to Sales teams to improve ASA performance.

• Marketing Training Calendar Coordination

• Develop and maintain a structured marketing training calendar for the sales team.
• Coordinate with marketing stakeholders to schedule sessions.
• Track attendance, completion rates, and feedback from participants.
• Ensure training materials and resources are up-to-date and distributed on time.

SOVI (Share of Visible Inventory) Analysis

• Collect, consolidate, and analyze SOVI data across regions.
• Prepare monthly SOVI performance reports.
• Identify execution gaps and support field teams in action planning.
• Track progress and improvements over time.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
• 1-2 years of experience in shopper / trade marketing is preferred.
• Strong analytical, storytelling, and communication skills.
• Advanced Excel
• Ability to work cross‑functionally and manage multiple projects.

What We Embrace:

• “People Centered” Focus
• Equal Salary Advocate
• A Globally Diverse/An International Workplace
• Inclusive Team-Building Activities
• Digital Learning Opportunities
• Leadership Exposure With Organizational Events
• Inclusive Language And Culture
• Social Clubs/Networks
• Inclusive/Family-Friendly Policies