Marketing Manager / Head of Mobile Marketing (UA & ASO)

We are looking for a strategic and results-driven Marketing Manager/Head of Mobile Marketing to take full ownership of our mobile app growth. You will lead the charge in defining our market presence, managing high-performing teams, and ensuring every launch is a massive success.

Key Responsibilities

• Strategy Development: Design, implement, and refine a comprehensive global marketing strategy for our mobile apps.

• Team Leadership: Lead and mentor our UA and ASO teams, fostering a culture of data-driven experimentation and scaling.

• Scaling & Growth: Oversee the scaling of UA campaigns across multiple channels and ensure top-tier visibility through cutting-edge ASO techniques.

• Launch Management: Oversee and control the end-to-end process for new app launches and major updates, ensuring seamless execution and market impact.

• Funnel Optimization: Analyze the entire marketing funnel to identify bottlenecks and optimize conversion rates from first impression to long-term retention.

Requirements

• Proven Experience: Solid background in mobile app marketing with understanding of UA, ASO, and mobile sales funnels.

• Leadership Skills: Experience managing teams and a track record of driving professional growth within a marketing department.

• Data-Driven Mindset: Ability to translate complex data into actionable growth strategies.

• Language Proficiency: English at C1 level or higher (expert verbal and written communication is essential).

• Adaptability: Ability to thrive in a fast-paced environment and stay ahead of mobile industry trends.

• Experience working with international markets;

• Experience in categories such as children’s products or edutainment;

What We Offer

• Schedule: 5/2; 7-hour workday;

• Payment for courses, business trips, and conferences for professional development

• 50% reimbursement of foreign language course fees

• 50% reimbursement of sports activities fees

• 50% reimbursement of medical expenses

• Paid vacation: 20 working days per year

• Friendly and responsive team, reasonable management