Brand Face & SMM Manager

As the Brand Face & SMM Manager, you will be the primary visual and vocal representative of Baraka. This is not a behind-the-scenes role; you will be the person who brings our product to life for millions of citizens. You will bridge the gap between financial technology and the daily lives of our users by creating engaging, trustworthy, and educational content across all social platforms.

Key Responsibilities

• Brand Ambassadorship: Serve as the "Face of the Brand" in all video content, including product explainers, "How-to" guides, and promotional campaigns.

• Social Media Management: Oversee the daily operations and growth of Baraka’s presence on Instagram, Telegram, and Facebook.

• Production Leadership: Develop clear, professional creative briefs for the internal media team and external agencies to ensure high-quality video and visual output.

• Educational Content Strategy: Translate complex fintech features into simple, relatable stories and instructions that empower users of all digital literacy levels.

• Community Engagement: Manage brand sentiment by leading the dialogue in comment sections and community groups, ensuring a helpful and proactive brand voice.

• Content Planning: Work closely with the Content Manager to execute a consistent 30-day content pipeline that aligns with major product launches and government partnerships.

Requirements

• Languages: Native-level Uzbek and fluent Russian are mandatory. A functional understanding of English is required to coordinate with team.

• On-Camera Skill: Exceptional public speaking skills and a natural, charismatic presence on camera.

• Professional Experience: 2+ years of experience in SMM, Content Creation, or Brand Management, preferably within Fintech, Banking, or a large-scale service industry.

• Strategic Thinking: Ability to look at user data/feedback and identify exactly what type of content is needed to improve the user experience.

• Project Management: Experience in managing creative workflows from initial concept and scripting to giving feedback on final edits.

• Cultural Fit: A deep understanding of the Uzbek market and the ability to communicate with empathy to a diverse audience (students, pensioners, and entrepreneurs).

What We Offer

• The opportunity to lead the public face of a high-visibility, national-scale social project.

• A collaborative environment working alongside senior international leadership.

• A competitive salary and the tools needed to produce world-class content.