Head of Product Marketing - iGaming (Serbia)

We are an international iGaming company with a successful track record across 20+ countries. Currently, we’re looking for a proactive and experienced Head of Product Marketing to lead and scale product-marketing initiatives for a local Serbian brand (sportsbook + casino).

Key Responsibilities:

• Develop and launch promotional campaigns, bonus mechanics, and retention strategies

• Monitor and optimize key product and marketing metrics

• Analyze campaign performance and improve channel efficiency

• Manage the product funnel and drive growth across core KPIs

• Collaborate closely with marketing, BI, design, and tech teams

• Build hypotheses, run A/B tests, and conduct competitive analysis

✅ Requirements:

• Minimum 2 years of experience in iGaming / betting / casino

• Strong understanding of product and marketing performance metrics

• Proven project and team management skills

• Strategic thinking and structured decision-making

• Serbian language — C1 level; English — B2 level or higher

💼 What We Offer:

• Location: Belgrade office, Monday–Friday schedule

• Official employment under Serbian labor law

• Medical insurance, corporate events, and a supportive team culture

• A team of professionals open to new ideas and experimentation

• Competitive salary and real opportunities for career growth