E-commerce Growth Manager (Direct-to-Consumer)

About the Role

We are a fast-growing direct-to-consumer (D2C) e-commerce company seeking a high-level,

data-driven E-commerce Growth Manager to architect and execute our growth strategy.

This is not a simple media-buying role. We are looking for a strategic leader who lives and

breathes D2C funnels, direct-response copywriting, and conversion rate optimization. Your

primary mission is to "push the growth" by identifying new opportunities, developing scalable

customer acquisition funnels, and optimizing every step of the user journey—from the ad to the

landing page to the checkout.

You must be an expert in competitor research, creative analysis, and A/B testing, with a proven

history of profitably scaling D2C brands.

Key Responsibilities

• Funnel Strategy & Development: Design, build, and manage multi-step sales funnels,

including advertorials, listicles, quizzes, and video sales letters (VSLs).

• Competitor & Creative Research: Continuously analyze the competitive landscape to

understand what is working for other D2C brands. Deconstruct their funnels, ad creatives,

and copy to generate new, testable ideas.

• Direct-Response Copywriting: Lead the ideation, writing, and testing of high-

converting copy for ads, landing pages, and email campaigns.

• Conversion Rate Optimization (CRO): Own the A/B testing roadmap. Systematically

test all elements of the funnel (headlines, offers, creatives, page layouts) to improve

CVR, AOV, and LTV.

• Acquisition & Scaling: Oversee and collaborate on paid media strategies, particularly on

Facebook/Instagram. Provide strategic direction to media buyers to ensure ad spend is

scaled effectively and profitably.

• Landing Page Optimization: Architect and optimize landing pages for maximum

conversion, ensuring a seamless and persuasive user experience from ad click to

purchase.

• Data Analysis: Live in the data. Analyze campaign performance, track KPIs, and use

insights to make data-driven decisions and identify new growth levers.

Required Skills & Qualifications

• D2C E-commerce Experience: 5+ years of proven, hands-on experience in a growth or

marketing role for a D2C e-commerce brand (i.e., you have experience generating traffic

to a website, not just a marketplace).

o Note: Experience with Amazon-only brands is not relevant for this position.

Significant Budget Experience: Demonstrable history of managing and scaling

significant monthly ad budgets (e.g., $30,000+ USD per month). Candidates with

experience managing only a few thousand dollars per month will not be considered.

• Funnel Expertise: Expert-level understanding of complex sales funnels, advertorials,

listicles, and presell strategies.

• Copywriting: Proven ability to write compelling, persuasive, direct-response copy

that sells.

• CRO & A/B Testing: Deep expertise in conversion rate optimization, A/B testing

methodologies, and tools (e.g., VWO, Google Optimize, Hotjar).

• Platform Proficiency: Strong, hands-on experience with Facebook Ads Manager and a

deep understanding of other paid channels.

• Analytical Skills: Advanced proficiency with analytics tools (e.g., Google Analytics

4, Shopify Analytics) and the ability to turn data into actionable strategies.

• Language: Excellent written and verbal communication skills in English. The

interview will be conducted in English.

Preferred Qualifications

• Experience with native advertising platforms (e.g., Taboola, Outbrain) is a significant

plus.

Application & Interview Process

Please note: There is no mandatory pre-application task. Candidates who advance to the

interview stage will be asked to perform a live research task.

This will involve demonstrating your process for researching competitors, analyzing funnels, and

deconstructing ad creatives in real-time with our team.

Job Type: Full-time

Application Question(s):

• Mandatory: Please submit a 200-300 word summary explaining why you are the ideal

candidate for this Growth Manager role. In your summary, you must include:

1. 2. 3. A brief overview of your D2C growth experience.

Specific examples of the monthly ad spend (in USD) you have managed or scaled.

Why your skills in funnel building, copywriting, and competitor research make

you a good fit.

Applications submitted without this summary will not be considered.