SMM-менеджер

Position: SMM - Oct 2025

Location: , On-site

Employment Type: Full-Time,

About Us

We’re a modern online jewelry brand, located in Almaty, Kazakhstan. We are passionate about crafting unique jewelry. We’re looking for a customer oriented team member who can bring innovation, creative vision, attention to details, and a deep understanding of market trends to help shape our brand.

Key Responsibilities

As the Social Media Manager, you will be the voice of our brand on social media, responsible for creating, curating, and managing all published content across platforms like Instagram, TikTok and more. You will work closely with the team to ensure our content aligns with the brand’s aesthetics, message, and growth goals. If you have a flair for visuals, a passion for storytelling, and a deep understanding of social media trends, this role is perfect for you.

Content Creation:

- Develop and manage a content calendar to ensure consistent brand presence across social media platforms.

- Create visually stunning and compelling content, including photos, videos, stories, and reels that showcase our jewelry and embody our brand aesthetics.

- Collaborate with photographers, stylists, and designers for photoshoots and visual content needs.

Social Media Management:

- Manage daily posting schedules, engagement, and updates across social media platforms.

- Monitor and respond to comments, messages, and brand mentions to foster a positive community and enhance customer satisfaction.

- Optimize posts for maximum engagement, reach, and conversion by utilizing hashtags, tags, and trends relevant to the jewelry industry.

Strategy and Analytics:

- Develop and execute a social media strategy to drive brand awareness, customer engagement, and follower growth.

- Track, analyze, and report on social media performance metrics to understand the effectiveness of campaigns and optimize future efforts.

- Stay updated on the latest trends, platform updates, and competitor activity to keep our brand at the forefront of social media innovation.

Brand Voice and Storytelling:

- Craft and uphold the brand voice across all platforms, ensuring all content reflects our brand’s story, values, and vision.

- Identify and engage with influencers, partners, and customers to grow our brand’s reach and build meaningful relationships in the jewelry and fashion communities.

Requirements

Experience: Past experience, preferably for jewelry brands.

Education: Optional

Languages: English - At least Intermediate

Russian - Fluent

Skills:

- Video Production Skills: Proficiency in video production, including filming, lighting, editing, and sound, with the ability to work independently on high-quality content.

- Social Media Savvy: Proven track record of creating successful content on platforms like Instagram, TikTok, and other, with knowledge of platform-specific content requirements and audience expectations.

- Creativity and Vision: A strong creative eye with the ability to tell stories visually, using unique angles, compositions, and transitions to keep the audience engaged.

- Attention to Detail: Commitment to ensuring every piece of content aligns with our brand’s aesthetic and values, from color schemes to composition and messaging.

Portfolio: Demonstrate part of the content you created and that was previously used by different brands.

Preferred Qualifications

Passion for Jewelry and Fashion: Enthusiasm for jewelry and fashion trends, with an ability to translate that passion into visually appealing and brand-aligned content.