Specialist, Marketing Campaign

Job Description

Qualification Requirements

• Bachelor’s degree in Marketing, Business, or related fields;
• Minimum 3 years of experience in marketing/communications (preferably in aviation, tourism, or service industries);
• Proven experience in developing and implementing marketing campaigns (online and offline);
• Strong knowledge of digital marketing tools (targeted advertising, e-mail marketing, SEO/SEM);
• Ability to work with data and analytics: market research, audience segmentation, competitor analysis;
• Proficiency in English (Upper-Intermediate
• Advanced skills in Excel/PowerPoint and familiarity with advertising/analytics platforms (Meta Ads, Google Ads, Yandex);
• Excellent communication skills, ability to work in a team and coordinate with partners.

Key Responsibilities

• Conduct market research, competitor monitoring, and provide regular reports with actionable recommendations;
• Plan, develop, and launch marketing campaigns to promote flights, sales, and new destinations;
• Create media plans and coordinate advertising placements (online and offline);
• Manage cooperation with external agencies, media partners, and digital platforms;
• Develop creative proposals to attract new passengers and strengthen customer loyalty;
• Analyze campaign performance (ROI, CPL, CPA) and optimize advertising spend;
• Support social media marketing, e-mail campaigns, and other digital activities;
• Contribute to brand strategy development and ensure its implementation across the airline’s communications.