Marketing specialist (Must be located outside Russia and Belarus.)

Tritrace

Marketing specialist (Must be located outside Russia and Belarus.)

Описание вакансии

Must be located outside Russia and Belarus.

ABOUT US

We are an investigations and due diligence startup helping businesses make well-informed decisions. Our services include comprehensive investigations of individuals and legal entities, supply-chain audits, and asset tracing. Early-stage checks through our platform help companies avoid multimillion-dollar losses, reputational damage, and partnerships with unreliable counterparties.

RESPONSIBILITIES

• Develop and implement the marketing strategy for the startup’s launch and growth.

• Build brand communication and present the company in line with the chosen brand persona (website, communication channels, press releases, etc.).

• Profile target audiences and run customer targeting campaigns on Telegram, Google, Yandex, and other channels.

• Identify and test new client-acquisition channels.

• Establish a high-quality, systematic digital lead-generation process.

• Plan and execute influencer integrations and partnerships with niche bloggers and industry partners.

• Prepare and distribute industry-related news content on Telegram, the website, and other platforms.

• Monitor statistics, analyze marketing performance, and track key metrics.

• Design and run SMM, PR, and other marketing campaigns.

• Handle media planning.

• Set up end-to-end analytics and reporting.

REQUIREMENTS

• Must be located outside Russia and Belarus.

• At least 3 years of relevant experience creating and leading marketing departments in B2B businesses.

• Proven track record of successfully growing brands and marketing channels.

• Hands-on experience with web analytics tools such as Google Analytics and Yandex.Metrica.

• Experience across multiple areas: targeting, SMM, PR, email marketing, influencer integrations.

• Ability to conduct A/B testing.

• Strong organizational and structured work style.

• Knowledge of how and where to source contractors and hire team members.

CONDITIONS

• Remote or hybrid role based in Tbilisi, full-time (Mon–Fri).

• Competitive, market-level compensation.

4-month probation period.

• KPI-based bonuses and growth potential to Chief Marketing Officer (CMO).

• Future stock-option package.

• Serious, high-impact tasks with full responsibility for results—no “make it pretty” requests.

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