Marcom specialist

Key responsibilities:

• Go-To-Market (GTM) Planning & Execution:
• Develop and execute comprehensive GTM plans for marketing campaigns and promotions, outlining key objectives, target audiences, messaging, channels, and timelines.
• Collaborate with cross-functional teams (product, sales, creative, etc.) to ensure seamless execution of GTM plans.
• Track and analyze the performance of GTM strategies, providing insights and recommendations for optimization.
• Budget Management:
• Assist in the development of the annual marketing communications budget.
• Manage campaign and promotional budgets
• Track and reconcile expenses, providing regular budget updates to the HOD.
• Identify cost-effective marketing communications solutions.
• Departmental Coordination:
• Coordinate the activities of the marketing communications team to ensure alignment with overall marketing objectives and timelines.
• Serve as a central point of contact for internal departments regarding marketing communications initiatives.
• Content Development & Execution:
• Ensure all marketing communications materials are consistent with the brand guidelines and messaging.
• Manage content calendars and ensure timely delivery of marketing communications assets.
• Strategic Planning Support:
• Provide insights and recommendations for optimizing marketing communications strategies based on data and performance analysis.
• Reporting & Analysis:
• Prepare regular reports on marketing communications activities, including GTM performance, budget utilization, and campaign results.
• Analyze marketing communications data to identify trends, opportunities, and areas for improvement.

Requirements:

• University degree with a major in business, marketing
• Basic knowledge and understanding of marketing strategy
• Advanced user of MS Office, especially Excel and Power Point
• Fluent knowledge of English, Russian and Uzbek languages

Key Skills:

• Strategic Planning
• GTM Strategy
• Budget Management
• Project Management
• Communication (Written & Verbal)
• Analytical Skills
• Collaboration
• Problem-Solving

• 5/2
• Lunch compensation
• Medical insurance
• MBO Bonus