Lead Marketing Manager

The recruiting agency Brightman invites a Lead Marketing Manager.

The customer is an international IT company specializing in software development, mobile applications, and web development for various industries. The company offers a wide range of services, including custom software development, IT consulting, project management, DevOps, support, and maintenance.

With offices in the USA, Europe, and the UK, the customer has established itself as a reliable technology partner on a global scale. The company collaborates with clients from diverse sectors such as financial services, healthcare, logistics, media and entertainment, telecommunications, and more.

:

• Strategic and operational management of outbound funnels (email campaigns, outreach, social media).
• Traffic generation and retention via content, SEO, webinars, paid channels, and partner activities.
• Leading and coordinating lead generation teams and agencies.
• Planning and launching new marketing campaigns and channels.
• Analyzing performance data, running A/B tests, preparing reports.
• Contributing to high-level marketing strategy and planning.

-:

• Experience in marketing for 6+ years with at least 3 years in B2B marketing (preferably in IT/Tech/SaaS).
• Hands-on experience in: Outbound Marketing (outreach, cold emails, LinkedIn, cold campaigns), Inbound Marketing (content funnels, SEO, web analytics, social media marketing, webinars, media).
• Proven experience in building marketing strategies and lead generation processes (from channel to sales handoff).
• Proficiency with tools such as: LinkedIn Sales Navigator, Apollo, Reply.io, Instantly, HubSpot/Salesforce, GA4.
• Experience managing teams or contractors in inbound/outbound directions.
• Operational management skills and crisis management mindset.
• Deep understanding of marketing funnels, hypothesis testing, A/B testing.
• Level of English – Intermediate or above.

:

• Experience working in US, Europe (especially DACH, UK), and MENA markets.
• Proven ability to scale inbound channels and drive organic traffic.
• Experience leading content, creative, and lead generation teams.
• CRM management skills and end-to-end marketing analytics experience.
• Experience launching product and brand marketing campaigns in B2B.

Reasons to join:

• Mentoring and adaptation systems for new employees to integrate comfortably into the team and work.
• A cool young team of like-minded people communicating informally.
• You'll have a stable and competitive salary and an extensive benefits package.
• Access to the best educational platforms, seminars, and practices.
• Medical insurance with dental coverage.
• Compensation for the cost of gym memberships.

*Planned to be created and filled (prospective vacancy)