Media Manager

Responsibilities:

• Responsible for daily media data tracking, creative optimization, and tracking.
• Develop sales attribution models for each media campaign, analyze sales attribution for each campaign, and use the models to measure the key value and contribution of each marketing campaign.
• Analyze user journeys and analyze cross-channel behavior (e.g., viewing an outdoor ad → searching for a brand term → clicking on a newsfeed).
• Develop the ability to deconstruct viral content and break down the "3-second hook + pain point formula" for high-CTR creative.
• Understand the ad recommendation mechanisms of various social media platforms.
• Build a creative library system (e.g., "price-based" and "emotional resonance-based").

Requirements:

• Relative work experience from 3 years.

• Bachelor's degree or above in Marketing.

• Good command of English.

• Excellent analytical and communication skills.

Conditions:

• Employment under the Labor Code of the Russian Federation;
• Office work format - 5/2;
• Opportunity to grow and develop together with the brand;
• Salary level is discussed individually;
• Comfortable new office on Savelovskaya (7 minutes from the metro).