Senior Digital Media Buyer

Finstar Financial Group is a large international holding that includes companies all over the world. Our focus is on projects in Southeast Asia, India and Mexico. The main business is digital lending through a mobile application and website. We understand the client's needs and offer an affordable alternative to traditional banks. Using automation and an analytical approach, we manage to be TOP-1 in all countries where we operate and achieve high business indicators.

Responsibilities:

• Media Buying & Optimization: Plan, execute, and scale paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and local ad platforms depending on the region.
• Performance Management: Monitor and optimize campaigns toward performance KPIs such as CPA, ROAS, and conversion rate. Drive continuous improvement through data analysis and structured A/B testing.
• Creative Collaboration: Brief, coordinate, and give feedback to internal or external creatives (graphic designers and video editors) to produce high-performing ad materials tailored to each platform and market.
• Strategy & Budgeting: Manage and allocate large monthly advertising budgets across markets and brands. Work closely with the strategy team to align paid acquisition with broader business goals.
• Localization & Market Adaptation: Adapt media buying strategies to specific geographies and audiences, including use of local ad platforms and culturally-relevant messaging.
• Experimentation & Learning: Design and run structured experiments (ad copy, creatives, targeting, bidding strategies), measure impact, and scale successful tactics.

Qualifications:

• 3–5+ years of experience in hands-on media buying for digital performance campaigns;
• Expertise in Google Ads, Meta Ads, TikTok Ads, and familiarity with other regional ad platforms;
• Proven experience managing large-scale budgets (six-figure monthly spend);
• Strong understanding of conversion funnels, pixel tracking, attribution, and event optimization;
• Experience collaborating with creative teams on ad production (especially for video);
• Comfortable working with analytics tools (e.g., GA4, Meta Ads Manager, TikTok Ads Manager, etc.);
• Excellent analytical and communication skills;
• English level: B2 or higher.

What We Offer:

• Competitive salary in dollars/euros or in rubles (of your choice) and performance-based bonuses;
• Flexible work environment with remote opportunities;
• The chance to shape the marketing strategy of a growing fintech company;
• Professional growth and development in an innovative and dynamic environment.