Marketing Analyst

We are Belka Games—a mobile game developer listed among the top-grossing game developers in Europe, according to data.ai. With over 110 million players worldwide, our titles frequently top the charts in the US and EU.

The Marketing Analytics&Automation team works on a system for collecting and storing data on acquisition and ASO, predicts LTV and develops methods for accurately evaluating traffic. Our goal is to create convenient tools for traffic analysis and automate decision-making for individual acquisition segments. You will have the chance to search for marketing growth opportunities and implement these solutions, as well as to observe and influence the results.

What you'll be doing:

• Developing existing and building new predictive models (LTV)

• Auditing the entire marketing analytics system and developing it

• Testing hypotheses and identifying patterns in user acquisition

• Participating in the implementation of automated acquisition tools

• Tracking trends in the gaming industry and implementing them into our analytical approaches

What we need from you:

• Confident proficiency in SQL

• Confident knowledge of Python and data processing libraries (numpy, pandas, scipy, scikit-learn, statsmodels etc)

• Strong data visualization skills (seaborn, plotly, Redash, Tableau)

• Strong mathematical base and mathematical culture, knowledge of probability theory and mathematical statistics and the ability to apply them in practice

• Knowledge of A/B testing principles, clustering

What we'd like:

• Knowledge of the subject area: understanding of acquisition principles and traffic attribution, basics of advertising network operations

• Experience and interest in building cohort LTV models, machine learning models

• Experience and interest in creating automated UA tools

• Experience in analyzing the acquisition of users of mobile games on the iOS platform

What you'll like about us:

• Remote/hybrid options: choose official employment in Georgia or work via a B2B contract from select countries

• Professional growth: We offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education

• Flexibility: Sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project

• Teamwork: We value the expertise of every member of our team, so we really listen to each other

• Data-driven decision-making: All our product-related decisions are ultimately based on metrics, not subjective feelings

• Plus all the standard stuff: Official employment, health insurance, and partial reimbursement for your gym membership
  
  The recruitment process will consist of three phases: a test assignment, an interview with our Recruiter, and a technical interview with our Lead Marketing Analyst.