PPC Specialist

We are looking for an experienced PPC Specialist with a proven track record in managing and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and Bing Ads. This is a mid-level position designed for a performance-driven marketer with at least 3 years of professional experience in the same role. Experience working within the IT industry, specifically for companies offering custom software development services, is a mandatory requirement.

Key Responsibilities:

• Campaign Strategy & Execution:

  • Develop, implement, and manage PPC campaigns across Google Ads, LinkedIn Ads, and Bing Ads.

  • Build comprehensive paid media strategies aligned with the business goals of IT services and custom software solutions.

  • Conduct keyword research, competitor analysis, and audience segmentation to maximize campaign relevance and efficiency.

• Optimization & Performance Management:

  • Monitor and optimize campaigns daily, focusing on CPC, CTR, conversion rates, and cost-per-lead.

  • Execute A/B testing on ad creatives, landing pages, and audience targeting.

• Analytics & Reporting:

  • Analyze campaign performance data and provide actionable insights using Google Analytics, Google Tag Manager, and native ad platform analytics.

  • Deliver detailed reports on key metrics, trends, and campaign outcomes, suggesting areas for improvement.

• Collaboration:

  • Work closely with marketing, sales, and content teams to align paid strategies with broader business objectives.

  • Contribute to lead generation programs aimed at global IT clients interested in custom software development services.

Required Skills & Qualifications:

• 3+ years of hands-on PPC experience, specifically in Google Ads, LinkedIn Ads, and Bing Ads.

• Prior experience in a B2B IT company, especially one focusing on custom software development or similar technical services, is a must-have.

• Strong knowledge of performance marketing strategies for complex, high-value IT solutions.

• Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setups.

• Solid understanding of SEO basics, remarketing techniques, and funnel optimization.

• Strong analytical mindset with data-driven decision-making skills.

• Excellent copywriting and creative thinking abilities for ad copy and creative concept development.

• Experience working with international markets and multi-language campaigns.

• Knowledge of account-based marketing (ABM) strategies is a plus.

• Level of English - B2

Why join LeverX:

• Competitive salary;

• Flexible work schedule;

• Opportunities for professional growth and development;

• Friendly team and comfortable working conditions;

• Free corporate English and German courses;

• All internal educational activities (technical bases and special courses, soft skill courses and EDU projects, etc);

• Medical insurance;

• Gifts for special events from LeverX;

• Sport compensation/ All Sports platinum subscription.