Marketing Strategist (Real Estate, U.S. Market)

What You’ll Do:

1. Your main task is to refine existing solutions, define the product’s value, determine its positioning, identify a market niche, and develop a clear product concept.
2. Create value propositions based on existing products (define value, messaging, structure offerings, and pricing) and produce marketing and sales materials: brochures, catalogs, decks, and presentations.
3. Develop and execute marketing strategy across LinkedIn, Instagram, and other platforms.
4. Create and promote content: posts, news, thought leadership articles, email campaigns (designer for visuals will be provided).
   

Who You Are:

• 3+ years of experience in marketing (preferably in real estate, B2B, or digital product sectors)

• Deep understanding of the U.S. real estate market and customer psychology

• Excellent English (C1 or above) — especially in writing and content creation

• Strategic thinker with experience launching and growing digital products

• Strong skills in SEO and content marketing

• Experience with email automation tools and lifecycle marketing

• Proficient in analytics tools: Google Analytics, Hotjar, LinkedIn/Meta Ads

• Knowledge of brand architecture and tone of voice strategy

• Ability to brief and manage copywriters and production teams

• Solid grasp of UX/UI principles when evaluating content or landing pages

• Able to adapt messaging to different real estate audiences (developers, property managers, agents)
• Strong communicator and collaborator, proactive, and results-driven
  

What we offer:

• Hybrid flexibility – choose the balance of in-studio and remote work that keeps you and the team productive.

• Collaborative, low-bureaucracy culture – your ideas to streamline production will be heard and implemented.

• Direct exposure to high-profile U.S. brands and agencies.

• Competitive salary, corporate events and

• Modern office in central Minsk
  

How to apply:

​​​​​​​Respond on platform rabota.by and add cover letter explaining your relevant experience in Creative Project Management (2-3 short paragraphs are plenty).

Important: Applications without a cover letter or without English at C1 level or higher will not be considered. Vacancy is for middle perspective.