User Acquisition Manager

MY.GAMES is a leading European developer and publisher, driven by a singular goal: making great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, War Robots: Frontiers – and many more.

Our internationally distributed team consists of top-tier gamedev professionals. We work remotely, and our hubs are located in the Netherlands, Cyprus, Armenia, UAE and Serbia.

Come join a universe of professional opportunities: develop and support large scale projects from PC/console/mobile, and create products across various genres – from casuals to shooters.

What you’ll do:

• Develop and execute user acquisition strategies for mobile (iOS/Android), desktop (Steam), and console (PlayStation/Xbox) games

• Plan and manage ad budgets, focusing on efficiency and performance across key KPIs

• Launch, optimize, and scale paid campaigns across Meta, Google Ads, AppLovin, Unity Ads, TikTok, Reddit, X (Twitter), and more

• Run A/B tests on creatives, targeting, funnels, and offers — and use results to scale what works

• Analyze campaign performance using BI tools and dashboards, extract insights, and drive continuous improvement

• Set up and verify tracking and attribution via MMPs (e.g., AppsFlyer, Adjust)

• Monitor competitor strategies, industry trends, and benchmarks — and turn insights into action

• Experiment with new traffic sources, channels, and UA approaches

• Bring fresh ideas and bold hypotheses to the table

• Support new project launches from soft launch through global scale-up

What you need to succeed:

• 3+ years of hands-on experience in User Acquisition for mobile, desktop, or console games

• Deep knowledge of Meta and Google ad platforms and campaign optimization strategies

• Practical experience with A/B testing, MMPs, and attribution models

• Problem-solver with a sharp eye for detail and a growth mindset

• Self-starter who can juggle multiple projects and stay focused on priorities

Nice to have:

• Experience with retargeting strategies for mobile games

What we offer:

• Work remotely from all around the world

• Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms

• A strong team of specialists across different areas — access unique expertise and professional knowledge

• Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas

• Create great games and win the hearts of players

• Push the boundaries of the game industry and lead the way forward