Marketing manager

International FMCG company is looking for a candidate to take on the role of: Marketing manager.

Key Responsibilities:

• Marketing brand strategy development and implementation, including E-commerce brand strategy, brand growth strategy and deliver power positive growth
• Brand building: total audit of brand health for major brands, renovation brand positioning for #1 strategic brand followed by relaunch, portfolio revision
• Portfolio management via brands mix, categories mix, product mix & tail optimization to respond to all consumer needs and preferences
• Developing Design 4 Channel strategy by pillars: innovation & portfolio, marketing plans
• Media strategy pitch and agency briefing for annual plans across all channels with precise KPIs
• Monthly brand performance review and application into actions to drive further brand growth
• Lead agenda from total category for hard discounters differentiated assortment creation and NPD launch
• Future portfolio creation and price pack architecture development
• Innovation pipeline creation for 12Q according to both Global recommendation and local insights
• Quarter engagement plan creation and briefing whole team for upcoming activities
• Data driven marketing for brand realization: precision marketing, full funnel campaigns and performance marketing
• Special projects in PR and TV sponsorship end-to-end leadership
• Competitors deep analysis and action plan design in response of them
• Budget management across all activities and monthly target compliance
• Full promo budget operating and control, promo approval according to guidelines, creating promo guidelines & ROI target compliance
• Long term plans category creation & translation to sales team execution tasks

Requirements:

• Higher education (marketing is a plus)
• Relevant and successful experience (3 years min) in multinational FMCG companies
• Successful launch of NPD and ATL and BTL projects
• Strong communication and collaboration skills
• Experience of local content creation and agencies' management
• Strong Excel & Power Point knowledge

Conditions:

• Permanent employment contract
• Competitive salary level
• 3-months probation period
• Supplementary health insurance after probation period
• Corporate SIM-card

Наши ожидания:

• Высшее образование (предпочтительно маркетинг)
• Опыт работы не менее 3 лет в FMCG
• Успешный запуск of NPD, ATL и BTL проектов
• Отличные коммуникативные навыки и навыки коллаборации
• Знание английского языка не ниже Upper-Intermediate

Со своей стороны мы предлагаем:

• Официальное оформление по ТК
• Привлекательный уровень заработной платы по итогам собеседования
• Возможность построить карьеру в стабильной международной компании
• Современный офис в центре Москвы (м. Сокольники)
• График работы 5/2, 9.00 - 18.00 - full time office
• Компенсация мобильной связи с первого дня работы
• ДМС
• Молодой дружный коллектив.